Dan Ariely's book Predictably Irrational is a superb dive into the psychology behind why people make the buying decisions that they do, and I thoroughly enjoyed reading it at the beginning of 2011. What is more interesting is that I inadvertently attracted his attention - he wrote a comment on my Mad Web Scientist - which is pretty cool in my books. So what if you intentionally used this strategy? It might just work, particularly if you did a whole string of short
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