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How are You Branding You? (Google Will Tell You)
I finally left my 16 year old teaching career recently, to work full time on the internet. When the head teacher gave the traditional speech at the end of the school term, he said this: "I'd heard about Dez Futak doing 'something on the internet', so I thought I'd find out for myself. Well, when I Googled his name this morning just to check, I discovered 7 pages of links with his name, so I guess what he's doing must be working!" So how do you brand your
How are You Branding You? (Google Will Tell You)
I finally left my 16 year old teaching career recently, to work full time on the internet. When the head teacher gave the traditional speech at the end of the school term, he said this: "I'd heard about Dez Futak doing 'something on the internet', so I thought I'd find out for myself. Well, when I Googled his name this morning just to check, I discovered 7 pages of links with his name, so I guess what he's doing must be working!" So how do you brand your
Wednesday, 12 January 2011
Kevin Nalty & Youtube - an experiment
Kevin Nalty & Youtube - an experiment
Moderator: timerway
Kevin Nalty & Youtube - an experiment
by Dez Futak on Wed Jan 12, 2011 8:38 pm
Hi guys & gals,I'm running a social media experiment with YouTube at the moment.
I recently read (& am re-reading) Kevin Nalty's book "Beyone Viral", which is a very insightful perspective on Youtube from someone who is a career marketer turned Youtube comedian/webstar.
The experiment is pretty easy:
0) Create a new Youtube channel
1) Create funny content. I wouldn't say it's worthy of viral, but it has that crazy element that makes it fairly "wheeeewww"
2) Tag the video with your name
3) Friend lots of people (this is the key bit that I found from Nalts' book) on a regular basis who are in a similar niche or related niches to yours (broader niche is better). Don't go friending people who already to subscribe to channels which have millions of views, because those people are much more likely to be too broad a spread... instead, choose to friend people who are already subscribed to people who are leaders in your industry/niche(s).
4) Look at how related video on other Youtube channel get hits (they should also be tagged with your name), and see if any of those video produce leads into your sales funnel.
5) Once the views are above 400, start looking at the stats in terms of how many leads come into your funnel from those other videos. (You'll need to have some kind of tracking installed)
Key things:
1) The other Youtube channel should have quite a lot of videos ideally, so you stand a good chance of appearing in the related2) You *must* have tracking in place & the other videos should have a clear call to action into your sales funnel (free information only remember => offer value)
3) The content & design of the page where the visitor ends up must have something worthwhile (only putting that just so you know that I know
)
Why bother????
Well, firstly, I believe that these leads are much more likely to be congruent with your ultimate offer or offers, mostly because they like you enough to do all those steps.
And secondly, people love to discover for themselves - by making your lead funnel work off the back of your other Youtube channel, you're allowing people to have that journey
You may not get many leads, but the one that you do get will be more likely to be qualified.
Feedback appreciated!
Dez.
PS: The video in question I'm using at the moment is in the signature below (mad web scientist!)
Dez Futak
Company: CarbonCopyPRO
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