Tuesday, 12 April 2011
Thursday, 7 April 2011
How to Do Local Video Marketing: Jerry Holliday Interviews Dez Futak
How are You Branding You? (Google Will Tell You)
How are You Branding You? (Google Will Tell You)
Wednesday, 12 January 2011
Kevin Nalty & Youtube - an experiment
Kevin Nalty & Youtube - an experiment
Moderator: timerway
Kevin Nalty & Youtube - an experiment
by Dez Futak on Wed Jan 12, 2011 8:38 pm
Hi guys & gals,I'm running a social media experiment with YouTube at the moment.
I recently read (& am re-reading) Kevin Nalty's book "Beyone Viral", which is a very insightful perspective on Youtube from someone who is a career marketer turned Youtube comedian/webstar.
The experiment is pretty easy:
0) Create a new Youtube channel
1) Create funny content. I wouldn't say it's worthy of viral, but it has that crazy element that makes it fairly "wheeeewww"
2) Tag the video with your name
3) Friend lots of people (this is the key bit that I found from Nalts' book) on a regular basis who are in a similar niche or related niches to yours (broader niche is better). Don't go friending people who already to subscribe to channels which have millions of views, because those people are much more likely to be too broad a spread... instead, choose to friend people who are already subscribed to people who are leaders in your industry/niche(s).
4) Look at how related video on other Youtube channel get hits (they should also be tagged with your name), and see if any of those video produce leads into your sales funnel.
5) Once the views are above 400, start looking at the stats in terms of how many leads come into your funnel from those other videos. (You'll need to have some kind of tracking installed)
Key things:
1) The other Youtube channel should have quite a lot of videos ideally, so you stand a good chance of appearing in the related2) You *must* have tracking in place & the other videos should have a clear call to action into your sales funnel (free information only remember => offer value)
3) The content & design of the page where the visitor ends up must have something worthwhile (only putting that just so you know that I know
)
Why bother????
Well, firstly, I believe that these leads are much more likely to be congruent with your ultimate offer or offers, mostly because they like you enough to do all those steps.
And secondly, people love to discover for themselves - by making your lead funnel work off the back of your other Youtube channel, you're allowing people to have that journey
You may not get many leads, but the one that you do get will be more likely to be qualified.
Feedback appreciated!
Dez.
PS: The video in question I'm using at the moment is in the signature below (mad web scientist!)
Dez Futak
Company: CarbonCopyPRO
Association Member
-->Contribution Level: 3Posts: 278 Joined: Mon Oct 13, 2008 1:10 am Who is online
Users browsing this forum: Adil_Shamim, Dez, marcus and 9 guests
Sunday, 7 November 2010
Why Ferret Brains Show That Online Video is the Number One Marketing Strategy to Leverage The Internet
Online video marketing is the number one marketing strategy every business should be using.
Reason?
Now, I've never been called a ferret, and I don't exhibit any obsessive behaviour to hunt for rabbits, BUT, I do share many of the same brain structures as those speedy rabbit-catchers.
Read this excerpt from Newsweek's end of May 2010 article on "The Hidden Brain" for example:
"In the visual cortex, nine times as many synapses carry the background chatter that goes on when there is nothing to see, such as in total darkness or when the eyes are closed, as handle signals arriving from the eyes. That suggests the default activity is constantly creating mental images that can help us make sense of real ones. Raichle compares the default activity to a conductor’s baton, keeping distinct brain circuits (instruments) always checking in with each other and, in particular, with stored memories—of other times when thrown balls have hit someone’s head, perhaps. Thanks to the constant default activity, even when we lose synapses (which are constantly being formed and broken), we do not lose memories. As long as the background music keeps playing, if the oboe drops out its replacement can easily pick up the melody."
That suggests that in fact, we as humans, we are even more likely to be affected by visual stimuli.
"But doesn't the article point out that it's when there is NO visual input that the brain is most active?!"
you object.
True. Read this section again, however:
"That suggests the default activity is constantly creating mental images that can help us make sense of real ones."
Now, I would hazard a guess that when the brain receives visual, moving images via video, it isn't very good at distinguishing the flashing photons from a TV or computer screen from the real world.
How elese do you explain why we cry when we see a sad part in a flim? Or why we spend so much money going to see films like Social Network (which grossed over $79 million within 2 weeks of opening...and that's not even considered particularly spectacular nowadays).
So if you run a business, and you aren't using video as a key component of your marketing strategy, you need to think again.
Because your brain is. Thinking. Visually. All the time.
